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Membership
Data Matters
As of 3.24. the number of members hovers at 5200. If you review the post-COVID trend, we had significant gains that mirrored national trends for professional organizations from 2020 through 2023 with significant increases in 2022 and 2023. Our 2024 has seen a marked dropoff in renewals. Chronic issues with technology on the national website and a cumbersome process in general to garner membership have significant ownership in this situation.
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Having acquired every single recruiting accolade from this organization [multiple Founder's Awards, Red Jacket, Recruiting Necklace with jewels, and multiple Gold Stars] over the years resulting in 100's of friends and colleagues joining our organization, I have some proven strategies that may be of interest.
See below for ideas to help expand your Chapter membership with intention.
Strategy in Recruitment
Three must-haves for effective recruitment and subsequent retainment:
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1. A mission, vision, and value to the prospective member that is direct, simple, and easy to visualize.
2. Global modernization and an easy-to-access dedication to technology that supports websites, applications, renewals, and leveraging programs and projects.
3. Prioritizing customer service. We are volunteers. Simpler processes, efficient responses, and fostering a culture of valuing our volunteers and members is critical to growth. The link/button below has some general suggestions for your consideration.
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Contact
I'm always looking for new and exciting opportunities. Let's connect.
123-456-7890